Apple's Biggest Marketing Secret Was Revealed In Federal Court

[DarkTower87]

Apple no longer actually needs to do ANY advertising when it launches new products, marketing chief Phil Schiller testified Friday in the Apple v. Samsung patent trial in a San Jose, Calif., federal court. Instead, the company relies on these two strategies:

• Rely on the media to create buzz for its products through positive reviews.
• Product placement in TV shows and movies.

http://www.businessinsider.com/apple...l-court-2012-8

[AruisDante]

I mean.... I'd call both of those things advertising. Just not traditional advertising. I would certainly agree that Apple pretty much just has to say "hey there's a new one out now" and that's about it.

[Gremlin256]

So.. in theory, a guy loosing an iphone prototype in a bar and a gizmodo reviewing it and police arresting him (forgot what happened) falls under :


Rely on the media to create buzz for its products through positive reviews.
Product placement in TV shows and movies.


Right ? :P

[hostage67]

Originally Posted by Gremlin256

So.. in theory, a guy loosing an iphone prototype in a bar and a gizmodo reviewing it and police arresting him (forgot what happened) falls under :


Rely on the media to create buzz for its products through positive reviews.
Product placement in TV shows and movies.


Right ? :P

Yes, and it's entirely possible those were intentional . I can't imagine someone accidentally doing that twice in a row given how strict apple is about stuff like that. Possible, but still... makes one think.